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About Communications selects Natural Convergence for Hosted Voice PDF Print E-mail

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Ottawa, Ontario, September 11, 2008: Natural Convergence Inc. (NCI), a leading
supplier of hosted VoIP (Voice over Internet Protocol) software applications, announces
that their flagship product silhouette has been selected by About Communications to
deliver highly differentiated hosted voice services to small and medium sized
businesses.


“silhouette enables us to provide a highly differentiated service to smaller businesses,”
said Probal Lala, CEO of About Communications. “And the go-to-market support from
NCI’s flashpoint program will get us generating revenue -- fast.”
Built to replace premise based SMB voice equipment such as key systems and small
PBX’s, silhouette is a carrier grade, hosted software solution. Specifically designed for
service providers to address the 5-50 employee small business market, silhouette’s
familiar features and functionality make it simple to sell, simple to deploy and simple to
maintain.


Committed to the success of its customers, Natural Convergence created the flashpoint
channel marketing program to help service providers to shorten sales cycles and
increase revenues from the small business market. Natural Convergence has elevated
vendor support by productizing a channel marketing and go-to-market support program
with the end goal of helping customers sell faster.


“About Communications required a proven hosted application backed by comprehensive
go-to-market support. NCI delivers on both fronts with our simple to sell and simple to
deploy approach”, said Patrick Smith, Chairman and Chief Executive Officer, NCI.
“We’re thrilled to have been selected by About Communications.”

For more information on silhouette, flashpoint and winning with hosted voice in the
small business space, visit:
www.naturalconvergence.com
- end-

About Natural Convergence (www.naturalconvergence.com)


Natural Convergence supplies hosted VoIP software that enables service providers to sell
dramatically improved services to the huge, yet untapped, small business market. Its silhouette
application replaces traditional premise based voice solutions like key systems and small PBX's,
combining familiar functionality with powerful cost and performance advantages. Its go-to-market
channel strategy is optimized to the buying habits of small businesses—from value-added
resellers, through service providers and original equipment manufacturers.

Founded in April 2001, NCI has grown with Service Provider customers deploying their industry
leading products to small business customers globally.

Natural Convergence is headquartered in Ottawa, Canada, with regional offices strategically
located in the Americas and EMEA.


About Communications (www.aboutEZ.com)


About Communications is a privately held Canadian service provider of leading telecom and IT
solutions designed to meet the unique service needs of small and medium-sized businesses.

Riding on an extremely reliable, high speed, dedicated digital access network, About
Communications suite of phone, internet and IT solutions give smaller businesses affordable
access to the latest feature-rich communications services previously only available to larger
enterprises.

About Communications makes it easy for small businesses to succeed by offering simplified voice
and data solutions that improve their customer’s experience, increase their employee productivity,
help cut their costs, and grow with their businesses.

For more information, please contact:

Andrew Skafel, VP Marketing
Natural Convergence 
Tel: +1 613 280 2000 ext.311                                                                
www.naturalconvergence.com

Probal Lala, CEO
About Communications
Tel: +1 888 922 6883 ext.101
www.aboutEZ.com 
 

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